Right now, almost half of our tamariki don't regularly attend school.
When it comes to education, every single day at school matters. But with nearly half of our tamariki not regularly attending, parents had forgotten the value of in-person learning – and students were missing chances to form lifelong friendships, gain higher academic achievements, and learn important life skills. So we created a campaign for the Ministry of Education that featured real moments from nine schools around Aotearoa, all filmed on one regular school day. Showing that for our tamariki, 'Every School Day Is A Big Day.'